Daddy and The Muscle Academy is a 90s-style, pink pastel-coloured multi-brand shop located in Siam Square Soi 2. The shop has both its own store brand and also other products from different Instagram-famous retailers. The style of the shop really gives a 90s vintage hippie vibe.
The store front is easily recognised for its blue-greenish pastel colour painted door and the bright colourful neon light logo. The interior of the shop is decorated with cartoon-quirky decor, pastel coloured tiles and mosaics, floral design and palm trees making it feel as if we are entering a life-sized dollhouse.
Rainbow coloured neon light logo in front of the store
Once you come inside the shop, you’ll spot the different photogenic photoshoot spots in an instant. Every corner of the shop will definitely worth the effort to be on your instagram feed. The props include pink old school lockers, bunk bed, vintage television and a pastel painted wardrobe filled with vintage styled clothes giving the feeling of walking into a 90s walk-in closet room.
The racks are placed out around the shop each stacked and cluttered with hippy colourful vintage clothes from various Thai designers and illustrators on Instagram. These include Hawaiian patterned shirts, tie-dyed tops, hand-drawn illustrations screened t-shirts, straw hats, bucket hats and accessories.
Some instagram brands available for sale: @daddy_and_themuscleacademy, @fallenangels_store, @palini_bangkok, @at.midi, @cornerstonebkk, @morningcheri, @highestjump, @septemberis12, @ever.feel.better
Not only does the shop sell clothing but are also filled with cute accessories and lifestyle products such earrings, bracelets, necklaces, soaps, candles and mirrors.
As you walk further, behind the velvet curtain at the back of the store takes you to another corner of the shop known was Daddy “Stickerland”. The corner is a newly opened zone packed fully with a variety of stickers and merchandises from Thai illustrators and artists as well as one of the retailers for international well-known brands like Recorder Factory and Pringco from South Korea.
Products included in the zones are stickers, memo note pads, postcards, posters, keychains, small plush dolls, masking tapes and paper notes. Another gimmick of the brand that I find interesting is that they also have their own vending machine for their masking tapes allowing indecisive customers to randomly pick their design.
Sticker brands include : @recorder_fac, @pringco.store, @simpleseasun, @ssktmmee, @becabear_official, @bringhome.thebacon, @gimmic.yoursignature, @fluffy_omelet, @happy.myheart, @oojuiceoo, @heartbeatbomber, @thebreakfastclub000, @stickwithme4ev, @whitehatdotart, @sisterwithstuffs
STORE INFORMATION:
Opening hours : 12:00- 21:00 daily Location: Siam Square Soi 2, BTS Siam station
Contact information : 063-894-6954 Official line : @Talktodaddy (include @)
Online shop: https://shopee.co.th/daddy_academy
Instagram: @daddy_and_themuscleacademy, @daddy_and_themuscle_store Facebook: https://www.facebook.com/daddyandthemuscleacademy/
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